The Trail’s End in Denver. Nothing special, except for the sign – only a motel could build the word “NEW” into the sign itself. Repeat business would tend to make someone look askance upon the claim, but when you’re passing through, you take their word for it. Perhaps it was some sort of industry-designed accoutrement that snapped off after a year or two, like a scab or umbilical cord.

It still exists, although satellite photos indicate the pool area has been filled and paved.