Far be it from me to question the expenditures a fellow might make to set his establishment apart, but embossed coverlets with your motel name might not be the wisest idea.
"The bed was hard, the toilet gurgled all night, the lamp bulb was out and the TV showed nothing but static and ghosts, but that emblem on the bedspread was so impressive we can't wait for our next trip back. Four stars."
I can't find it now, but from above this site looks about right. The card says "Facing Lake Michigan," by the way. That was true. Whether you could see it without binoculars was another matter.