Fire! But nothing fatal - this was taken in 1951, and the Forum went on for many years. Look at that sign - not the most elegant design, but it had two things going for it: the modern font, and the little ligjhts on the bottom, which no doubt scrolled down and pointed to the door. The sack at the bottom says "$104 a year," which is what you saved by eating at the Forum. Unless you ate twice as much.