Here’s the result of modernization. Could be worse. You can also see the different styles of the two towers – one has an almost Romanesque top, and the other a thin cornice. All in all, a hodgepodge, and it really looks like a second-rate address.

It wasn’t the most expensive in town, but it had a fine reputation – affordable, clean, dependable. The same family ran it for three generations, and I imagine the fact their name was on top might have provided some motivation.

It looked a bit different in another post-renovation card:

 

 

. . . which was turned into matchbooks.

 

 

. . . which tended to stretch the truth.

 

 

But modernization wasn't enough. How to meet the needs of the post-war automobile era?