Unbelievably dull. Or startlingly modern? No, unbelievably dull.
It had its advantages, though; it was pitched as a luxury hotel, and backed up the claim with a startling boast: private baths in every room! It had competition, though – the Radisson, built by the same architects, went up the same year, and it looked much more ornate and opulent.
Note the three-story building on the right – it was a cheerful little building in the last few postcards, but it looks dead here – the windows look painted over the showroom windows dusty with disuse. The tile looks like it’s covered with ash, as though a volcano erupted a few days before.
The detail in the ground-floor window helps date the image: early 30s. That's the NRA eagle.