The name came from the 12 businessmen who pooled their money and bought the lot for $77,000. It was designed by - who else? - Frederick Kees, working with Burham Fisk. A quarter-million square feet. It looks fussy and gloomy to modern eyes, but it had a stern rigorous rhythm, and repaid the eye wherever you looked. Even though it was one building, it looks like six buildings blending into one, or one gracefully parcelling itself into six.