Who would buy a postcard of a Woolworth's to send to a friend? Well, if you came from a tiny town where the Woolworth's was a small operation, this would be a perfect way to tell the folks back home about the bustling metropolis where you now lived. The Woolworth's in Minneapolis is five stories tall! Imagine!
This building was erected in 1937, and was an act of faith in downtown Minneapolis. The city had been punished by the depression, and nothing of note had been built downtown since the building boom ended with the Foshay and the Rand. (The small shops to the right of the picture were added later - in a 1938 photo, that area is occupied by a larger 6-story structure.)