According to the newspaper article pasted on the back of this photo, the World was remodeled “after the South American fashion.”

The interior, perhaps. The exterior was straight plain International Style filtered through lens of commercialism. And it was better for it, too.

“Show Houses: Twin Cities Style” by Kirk Besse, says the World opened as the Garden in 1915. I can’t find any ads for the Garden in the newspapers of the day, but I’ll take his word for it. It closed in ‘32, was renovated in ‘49, and was gutted & rebuilt in 1955. This picture dates from July of that year.

On the left, the old World. You don't see the word "ATTEND" as a theatrical imperative anymore.