Men actually sat around in a room and discussed this campaign. It was tweaked, tested, edited, sent back, reworked, and finally released. It is, at its essence, the ultimate breakfast cereal ad. All other ads are just needless elaborations. You cannot boil it down any more than this. "Switch to something you'll like!"

What a NOVEL CONCEPT. Blew that "Switch to something you spit on the floor" campaign right out of the water.