It’s 1910.

We forget that the car age began with a blizzard of names forgotten today. Locomobile was one of the first.


Locomobile began by producing steam cars. The steam Locomobiles were unreliable, finicky to operate, prone to kerosene fires, had small water tanks (getting only 20 mi {per tank[), and took time to raise steam; Rudyard Kipling described one example as a "nickel-plated fraud”.

Nevertheless, they were popular. The company soon switched to internal combustion engines, and closed in 1929 after 30 years in business.


The most important model for the marque became the impressive Model 48. Introduced in 1919, it had a very conservative, perhaps dated, concept. It had a conventional but huge chassis with a wheelbase of 142 in.

1919? Check the ad above. No.

They loved their plump, unnervingly adult children:

Today the advantage would be “hand-trimmed.” Then: machine cut! Scientifically, for purity’s sake.


Extract of what?

I know they made health claims for everything, but you’d have to be rather credulous to believe Pond’s cream would be good for a sore throat.

It’s named for Theron T. Pond.

He developed "Pond's Extract", to be used as a "healing tea", from the bark of witch hazel. This was used as a topical salve for wounds and purported remedy for numerous other ailments. Though he was the founder of the company, he could not hold on to it for long and sold it soon.

The Witch part, by the way, had nothing to do with the Black Arts. The word was derived from an earlier word meaning “bendable,” or “pliant.” Unlike all the other unbendable hazels, I guess.

It’s full of bully pictures!

When did the word go from bad to good? This is fascinating, if you’re interested in etymology: The earliest meaning of English bully was “sweetheart.” The word was probably borrowed from Dutch boel, “lover.” Later bully was used for anyone who seemed a good fellow, then for a blustering daredevil. Today, a bully is usually one whose claims to strength and courage are based on the intimidation of those who are weaker.

Imagine waking up four hundred years later and all the words have experienced a pole shift.

As for the magazine, it was founded the same year as Locomobile, but made it to 1941. Why did it fold? The usual reasons, I’m sure - zippier competition snaring that war-crazy adolescent market.

Who better to teach you about sex . . .


  Than Puritans?

Pretty young nun-type assures you of soap purity:

It doesn’t injure? Why would they make us think it even could - unless there were soaps on the market that burned? I’ve no doubt some did. Soap that didn’t injure was a niche waiting to be filled, and Ivory was there.

As for floating: that’s because it was pure (witch soaps sank) and you didn’t have to feel around the tub to get it. It floated because it was whipped, though, and that made it go faster than old brick-bars. Still, it was softer.

Flat-bosomed men, they make the lovin’ world go ‘round:

Sure, you know the brand. Another name.

Cluett Peabody & Company, Inc. once headquartered in Troy, New York, was a longtime manufacturer of shirts, detachable shirt cuffs and collars, and related apparel. It is best known for its Arrow brand collars and shirts and the related Arrow Collar Man advertisements (1905–1931). It dates, with a different name, from the mid-nineteenth century and was absorbed by Westpoint Pepperell in the 1980s. The Arrow name is still licensed to brand men's shirts and ties.

Question is, who did the illo? They only hired the best.

Finally: another brand that survived, and another product you can get today.

1910: try them as the finale of Thanksgiving Dinner.

The height of luxury.