Ah ha! They had a name! I knew it!

Actually, I didn't.

If you spend any time perusing the back pages of old newspapers, or lingering over editorial pages devoted to long-cold causes, you find dozens of small features cluttering the corners. Cartoons, lists of jokes, home-spun wisdom, and so on. "Stickful Features" was the term used by the Adams syndicate, and I'm going to use it as a generic term for all of them. The Adams company may send a letter of protest if they wish.

Howard L. Rann: Rann-dom Reels

Walt Mason: Rippling Rhymes