More smileage per bottle!

Ten High is still around, but doesn’t have the big profile it once enjoyed. The ads and bottle design of the late 30s were striking and simple.

The fellow with the Ten High Smile must have been carefully chosen, no? A regular guy, but smart. Affable. Your neighbor, maybe. Certainly not someone you’d find pie-eyed with a skinful of cheap rye.

Which makes you wonder . . . . well, click on.