It was a remarkable time for the advertising industry. Two main themes: everything you want is rationed except for liquor and smokes, and We Are Doing Our Part, even if the company sold combs or toothpicks.

The next few pages have some samples great and small, from general circulation magazines to small specialty publications. As noted on one of the pages: it's almost impossible to imagine that this tone could be repeated again. The entire culture had never mobilized like this before, and would never do so again.