Nedick's scored in '60 with the cheap breakfast. Founded in the 20th century's early years, a New York staple. But then the competitors ate its lunch, and Wikipedia notes:

. . . After much criticism in 1981 for the quality of its concession at the Central Park Zoo, Nedick's ceased operations


In 2003, the Riese Organization,revived the Nedick's brand, with three restaurants by that name in New York City. All of these locations have since closed

In case you're wondering about the deformed thing on the sign . . . it's this. A uniformed orange.