From my Dad's wife's collection, found in a downstairs bedroom used only when the kids came home. It had old clothes and tablecloths and a TV that hadn't been turned on in years. It was hooked up to cable; all the bedrooms had coax outlets. There was an old Tensor light on the nightstand. The dresser was from the old house, from the spare room, or a kid's room. Everything in the room had a story but no one ever asked to hear it.

The drawer had a sheaf of knitting mags, and I took the ones that looked interesting. This one's from 1952. If you meet someone who's 90, this is what she might have looked like as a 20 year old.

The sleeves would soon bag, and there's no way the bottom of that top keeps its structural cohesion for long. Below, a variant, and I do want to read a novel whose slatternly femme fatale is named . . .

Blousy Cardigan's nemisis in the story is the smart, untrustworthy English agent:

For that "Slightly Drunk Dorothy Kilgallen Wears Whatever Was Thrown on the Chair" look:

Here's your yin and your yang, your Betty Draper and grown-up Audrey Horne auditioning for the Annette Funicello role in a gritty reboot of a teen beach movie, set in Brooklyn:

"I proposed a busy day, with breakfast in the city, a trip to the Met in the afternoon, and perhaps dinner and a show. Unimpressed, she gave me a . . . "

Patterns for men, too! Bygone men. The type they stopped making a long time ago.

Good ol' "Crossover," as we called him, the cheerful chap with the English accent who was always saying he'd be crossing over to go home soon, he missed the weather, the sun here was simply beastly. Later we learned he was born and raised in Des Moines, and was faking the whole thing.





We resume our study of . . .

Today: the boon of Post-Tens.

It takes a long time to get this one going. An eternity by the standards of today, but in a few years this would seem glacial. Get to it!

Captain Video! The name had more to do with "Video" being the new tech, like "radio" had been in the 20s, and "cyber" in the 90s.

It's one of those medium-in-its-infancy ads.

Smart animation, here - modern, but with the signifiers of old traditions.

Note the way Mom is manifested, in this frame-by-frame slow-down:

Several of the non-animated spots took place in a spare set that conjured the bones of a mid-century aspirational rambler. Look! There’s even some left for mom!

In this spot, Dad and Mom have that bottom-heavy elongated torso style of the era. And here we learn that the ten boxes have now have eight selections.

Premiums: Kool Shake!

A YouTube page hosting this vid says:

Kool shake was a new product that General Foods was introducing to the gullible American consumers, and they decided to use their popular cereal pack to introduce the new chemical-laced phoney-baloney milkshake product.

Oh, lighten up, Francis. I’ll bet it tasted great. I mean, look at it! Frosty and frothy!

Then again . . . urg

Eventually, grooviness must find our Post-Tens, and give them the hip new mod sound of Today!

So serious. So earnest and concerned. The fun just leaks out of the balloon when you start to hear that type of music.

Now two ways to chip in!

That'll do - more of the same tomorrow, except it's all different.





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