Where all pals get together! Not some. All. Every damned one, crammed into Theodora’s trying to raise a glass of beer. Theodora's might have been more popular if they'd let people have two or three beers, but no. Every night, the same thing. You got A Gettleman, and that was it.

From the company’s 1954 sales brochure:

OBSCURE as might seem the relationship between a cholera epidemic and the origin of a brewery, no one recording the history of the A. Gettelman Brewing Co. can over-look the fact that if it had not been for the former the latter might never have existed -- or, at least, not as it is known today.

I’ll bet it had something to do with selling untainted water. It’s not that obscure.