Damn near drove BrutalMint gum out of business, it did. And you can imagine the effect on gums that advertized their difference as arising from unnatural means.

The Clark gum business was spun off from the Clark candy company in 1921; why, I've no idea. Must have seemed like a grand idea at the time. Philip Morris owned it for a while, possibly thinking they'd sell gum to people who'd just finished smoking a cigarette, and wanted something to freshen their breath.

"But then they won't have another cigarette right away," someone may have pointed out.

"It's a risk we'll have to take," he was possibly told.