Fairway Foods is still around, I think, but it’s not the powerhouse it once was. I believe “Radiant Roast” was their house brand for coffee. (“I think,” “I believe” – don’t let anyone tell you we web guys just toss stuff up without careful research!) It’s an odd name for coffee, if you ask me. It radiates? What’s the secret ingredient, U-238?

I’d also like to have a chat with the author of the book, and ask why he considered, and discarded, the words “buy” or “drink,” and settled on “take.”

Ol’ Roasty made hison lileks.com many, many years ago in the Orphanage of Cast-Off Mascots; one day, he'll be back.