Choose Gallagher & Burton's . . . and all's well


That last part was added by the client, I'll bet. It says all's well, but it doesn't say anything about the drinks. It could mean anything! Put in something about the drinks.

One of the early ad slogans: "I am well preserved you see, many thanks to G & B." No doubt: the stuff was 128 proof. Later slogan, as seen on this large advertising thermometer: "Make it Mellow . . . Make it CERTAIN. Make it Gallagher and Burton."

There was a Gallagher, and there was a Burton; they started out in Philly. Seagrams bought them up in 1942 - around the time the two began appearing in ads. In fictitious form, that is.