Yes, that's the way you appeal to the ladies who send out the laundry. Tell them that men like it.

Like they know anything about this! Anything at all!

This matchbook was laid out by a drunk, perhaps. Everything's sideways, perhaps to simulate the effect of inhaling too many Zoriclean fluids. I've no idea what Zoricleaning was, but I presume it was like Martinizing, or some other proprietary method of extracting the residue of life from your garments.