Nowadays we know Dinty Moore as a brand of canned hash, but once it was an actual place. Perhaps that's Dinty himself reposing on the cabbage, enjoying a cheroot.

Below is the oddly verbose account of the Dinty Moore Way, printed on the inside of the matchbook. Think of his the next time you see a can in the supermarket, and marvel at the peculiar and unforseen twists a brand name makes as its limps its way to oblivion.