Hail to the King, baby. Before that new / retro hideous plastic-headed King-thing, before the 70s, this was the mascot for the chain. His regal buttocks imparted a most delightful flavor!

He was a king. Of burgers. It began in 1953 as a McDonalds knock-off, and would rise to be its main competitor. It is preferred by some, for reasons the patrons themselves could not completely explain. Something about flame-broiled taste, whatever that is. I don't know! The drive-thru line was shorter, okay?