Isn’t that nice of them? They’ll make the steak the way you like it.

I don’t know if that’s a matchbook for one of the chain locations, or if it just had the same name. I checked Wikipedia, and let’s just say the article - as it stands now - could use some clarifying.

The chain was founded in 1958 as Del's Sizzler Family Steak House by Del and Helen Johnson in Culver City, California. The chain is composed of more than 270 locations throughout the U.S. Most of Sizzler's U.S. locations are in the West.

Customers took notice and Sizzler's reputation suffered. Sizzler filed for chapter 11 bankruptcy in 1996 ("primarily to void leases"), closed 140 of 215 stores and changed its logo.

Customers took notice of what?