The 10th annual Knudsen recipe book from 1958. It’s a masterpiece. Their 1958 slogan “The Very Best” doesn’t pack much of a punch, nor does the assertion the recipes’ stated intent is “for greater food value.” A word about how this stuff tastes might be nice.

Flattened penile midsections in the upper right-hand corner are just a hint of the dairy-based nightmares contained within. But before we get to the food, some boring commercial packaging history. Let's begin.

(Note: this site is not connected with Knudsen in any way, and is intended as an appreciation & critique of this particular piece of commercial art history. Just in case you thought otherwise. And no, nothing has happened to make me add this disclaimer; just thought I'd err on the side of Truth and Full Disclosure, for once.)